Effective ways to Promote Your Presentations Online: SlideShare.Net
Here is a wonderful tip that helps promote your services to the online community and has a very high residual effect for search engine traffic and ratings. Definitely a win-win!
This falls into the "social media" category of online marketing/communications. SlideShare allows you to take your PowerPoint's or pdf's and publish them to their site. In very short amount of time people and search engines will index your presentations.
I recently published a presentation for our mobile company (Kona Interactive) that I have used for maybe 200+ times in online presentations. In a matter of 3 days it has had 49 individuals view the presentation. I have now added two other unique presentations I had covering other aspects of that business and those have added an additional 20 views a day. So, in a matter of 3 days we have exposed our client's message and web site to 60+ individuals. We suspect that the viewing will probably stay fairly static (20 a day).
This is not a guarantee that your message would be viewed by 20 people but knowing that the mobile space has a very limited target audience in relation to other industries we highly suspect you would be able to generate some strong interest.
Something to consider:
- New Slide a week (50 a year)
- avg 20 views a day
So over a 12 month period that equates to 15,000 individuals viewing your message. This does not take into account the short and long term search engine effect which will increase over time increasing viewers to your presentations and visitors to your web site.
If you have time and have some great presentations we highly recommend you create a free account and publish your presentations using the following key guidelines when you publish your presentation:
1. Title - the critical part of your presentation listing on SlideShare. Consider what you think people would type in if they were searching for a presentation like yours. Caution: a lot of people use for titles dates, the group or organization that the presentation was given too ("Ad Club Strategy-030108"). That is great for archiving and finding the file on your computer. Its horrible for someone looking for a presentation about fundraising efforts for an orphanage in the Philippines. Make sure you choose wisely!!
2. Organization Name & Web Site Info on ALL Slides - if you don't already have a master slide that has your web site address and organization name on every slide do so in large enough font and color to be easily found.
3. How to Contact your Organization - we recommend a "Next Steps", "How to Contact Us", "What can you do?" slide at the end of your presentation that lists your name, email (if its OK to you) and phone information. In addition, if you are asking for some other type of action (visit a website, make a donation, buy something online) make sure you tell them how to do so from this last slide.
4. Remove Confidential Information - make absolute sure you review your slide show and make sure any and all material you deem confidential and/or proprietary is removed. This a highly public site and it WILL be indexed by all major search engines and so will your secrets if you leave them in there.
5. Make it Downloadable - for every slide you upload you have the option to make the presentation downloadable to a viewer. Why? Its all viral!! Your organization is trying to put your message in front of as many people as possible and this is just one more method of doing so. However ensure all steps 1-4 above have taken place to your satisfaction because once its downloaded its out of your hands.
Its also suggested that you do this for PDF's not presentations. The reason is that a PowerPoint can be saved and manipulated thus altering your message. A PDF cannot be altered. If you do not have a tool to save your presentations to PDF try www.cutepdf.com the Free version. WARNING: it will double the size of your presentation but SlideShare can handle up to 30mb files so you should be ok it will just take a little longer to upload.
Conclusion:
Just try to remember if you create a public presentation for a specific audience that audience most likely has looked for, read or needed the same type of material online. So, that information should be on both your public website and as many other syndicated sites as possible. So, remember to take those presentations and not only publish it to SlideShare but create a blog entry, FAQ/Article on your website.
Finally, on all those items put a like directly to the SlideShare presentation (great for more exposure for search engines).
Call us to discuss your online marketing and communications needs at 913.484.8289 or use our request form!!
